NBN Co has set ahead a proposal to its leading 50 retail assistance supplier (RSP) partners, inquiring them what they assume of charging a distinct amount for the information applied by streaming online video in contrast with other targeted traffic and products and services.

Initially described by telecom business publication CommsDay, NBN Co is effectively screening the waters to see if corporations that provide the NBN to shoppers – these kinds of as Telstra, TPG and Optus – would help and enforce better fees for customers that enjoy Netflix, Stan and other streaming providers.

On June 20, NBN Co sent its Wholesale Pricing Evaluation to the aforementioned 50 RSPs, seeking industry comments on the service’s pricing framework as a result much and how it can be amended in the future.

Incorporated in the pricing critique is the next query: “Would your organisation assist the advancement of a price reaction whereby charging of streaming video clip could be differentiated from the charging of other targeted traffic/services? Would your organisation be possible to productise this sort of a mechanism if formulated by NBN?”


In accordance to sector exploration business Roy Morgan, more than 11.2 million Australians had Netflix subscriptions as of February 2019, a 25% raise around the previous year’s figures.

Considering that almost 50 percent of all Australian citizens have a Netflix membership alone, and this exists alongside a plethora of other video streaming selections (which include YouTube), it is harmless to think that elevating the charge of accessing these companies would be unpopular with the community.

Equally, thinking of that it is generally still left up to the RSP to come to a decision on website traffic shaping and prioritisation, it’s not likely that these organizations will be willing to get rid of that diploma of management.

The last and probably most alarming thought is that of privateness. NBN Co, as a contracted enterprise supposed on delivering infrastructure, really should theoretically not have any deeper insight into particular users and their usage.

It is unclear at this phase what just the pricing improvements would be if they were being to be place in location – and would very likely be up to unique RSPs – and there’s also a good deal of alternatives for opposition in advance of it receives finalised, which includes from the RSPs on their own and client-rights organisations like the ACCC.

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